black holes and gray matter. in one thousand tangos.

             
Ads Coming to Tumblr Radar

futurejournalismproject:

But don’t call them ads.

Via Business Insider:

In a 2010 interview with the Los Angeles Times, Tumblr CEO and founder David Karp said, “We’re pretty opposed to advertising. It really turns our stomachs.”

How times have changed. Karp announced at Ad Age’s Digital Conference that on May 2, Tumblr will start offering advertisers the ability to buy an ad unit on Tumblr Radar, which highlights the site’s top posts and gets approximately 120,000 impressions a day.

“I was probably being an idiot then,” Karp said of his earlier renunciation of all advertising. His conversion is relatively recent—on April 12 he told Ad Age that advertising was “a complete last resort.”

Tumblr spokesperson Katharine Barna added that the real estate being offered to advertisers was “not an ‘ad unit’ per se, but a package of native promotion for the Tumblr post ― the most essential and versatile piece of our network.”

Last week Advertising Age interviewed Karp and asked a basic question: “Can the Company Be a Business Without Traditional Advertising?”

So… Tumblr Radar is not being replaced by advertising, but instead will have banners accompanying each post? And if so, is Topherchris still the omnipotent person responsible for handpicking radar-worthy content?

/ Show
  1. cathee-short reblogged this from kateoplis
  2. jmek reblogged this from peaceblaster
  3. penguinsayswhat reblogged this from kateoplis
  4. greggyour reblogged this from shaneguiter
  5. radon-t reblogged this from stumblers2tumblrs
  6. vidrohi reblogged this from futurejournalismproject
  7. cafecreate reblogged this from shaneguiter
  8. sohowarethings reblogged this from kateoplis and added:
    "is Topherchris still the omnipotent person responsible for handpicking radar-worthy content?" Let it all out! ;^)
  9. whimchic reblogged this from futurejournalismproject
  10. kevinsidethegrid reblogged this from shaneguiter
  11. socialmedianewsny reblogged this from futurejournalismproject
  12. shaneguiter reblogged this from jhnbrssndn and added:
    This can be done well, and if anyone can do it, it’s Tumblr.
  13. outsanity reblogged this from silas216 and added:
    I don’t look at the Tumblr Radar. And, since I’m not getting any of that money, that area will be AdBlock’d.
  14. viviano reblogged this from kateoplis
  15. silas216 reblogged this from kateoplis
  16. harleyj88 reblogged this from kateoplis
  17. unusualcreativityblast reblogged this from kateoplis
  18. jo1n-the-revolut1on reblogged this from kateoplis
  19. gtokio reblogged this from kateoplis
  20. stumblers2tumblrs reblogged this from redcloud
  21. umph reblogged this from kateoplis
blog comments powered by Disqus
©2011 Kateoplis