“Could ethical concerns ultimately drive public acceptance of the new food technology? Cor van der Weele, Professor of Humanistic Philosophy at Wageningen University, is convinced that’s the case, with artificial meat at least. “People will see the moral benefits of cultured meats. Taking stem cells from a pig rather than killing millions of pigs in factories is already a more attractive idea to consumers.” She quotes studies of the viability of growing meat in sunlight-fuelled “bio-reactors” placed in desert areas: the reduction in resources is staggering. “It would require 1% of the land and just 2% of the water that traditional meat production does. And it would involve a 90% reduction in greenhouse gases,” she says.
Eating real meat in 2035 could be as morally questionable as eating foie gras – and about as expensive. As Dr Mark Post says: “A meat-eater with a bicycle is much more environmentally unfriendly than a vegetarian with a Hummer.””