black holes and gray matter. in one thousand tangos.

             
Everything But the Cook

Nick Taranto thinks you should cook your own dinner tonight. He even thinks you might pay him for the privilege. At 28, Mr. Taranto already has a double-Ivy education (Dartmouth, Harvard) and served in the Marines; he was a microfinancier in Indonesia and a private wealth adviser on Wall Street.
Now his professional focus is on perfecting recipes for maple-glazed salmon and Mexican lasagna — and on how his new e-commerce business, Plated, will buy, measure, cut, chill, box and ship every ingredient to your door. All the home cook has to do, in theory, is click on “order,” open a box and follow a recipe.
This ready-to-cook meal is called the dinner kit. And Plated — along with a host of similar new services, including Blue Apron, Chefday! and HelloFresh — is the latest in a stream of technological innovations and corporate interventions, from the cake mix to the cookbook app, that have long promised to relieve Americans of kitchen drudgery while retaining the flavor and cachet of home cooking.

Because “cooking dinner is really, really hard.”

Everything But the Cook

Nick Taranto thinks you should cook your own dinner tonight. He even thinks you might pay him for the privilege. At 28, Mr. Taranto already has a double-Ivy education (Dartmouth, Harvard) and served in the Marines; he was a microfinancier in Indonesia and a private wealth adviser on Wall Street.

Now his professional focus is on perfecting recipes for maple-glazed salmon and Mexican lasagna — and on how his new e-commerce business, Plated, will buy, measure, cut, chill, box and ship every ingredient to your door. All the home cook has to do, in theory, is click on “order,” open a box and follow a recipe.

This ready-to-cook meal is called the dinner kit. And Plated — along with a host of similar new services, including Blue ApronChefday! and HelloFresh — is the latest in a stream of technological innovations and corporate interventions, from the cake mix to the cookbook app, that have long promised to relieve Americans of kitchen drudgery while retaining the flavor and cachet of home cooking.

Because “cooking dinner is really, really hard.”

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  1. awesomeocelot reblogged this from kateoplis
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  9. seemsforever reblogged this from kateoplis and added:
    this is so important and would improve my life like 700% or something.
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  12. ljmaystrader reblogged this from thelastarpeggios and added:
    Its affording the ingredients thst makes cooking dinner really, really hard.
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  15. jacquesofalltrades reblogged this from kateoplis and added:
    I’m of a few minds on this. Personally, I’d rather take the effort to stock my pantry regularly, so that many of these...
  16. loungeypants reblogged this from kateoplis
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