"Including multiple, multi-faceted female characters in a film isn’t just good for social, political, or even artistic reasons. In 2013, it was good for the film’s bottom line, too.
In an analysis of the top 50 films of the year, one site found that films that passed the Bechdel test for female representation [the film must have two or more female characters who talk to each other about something other than men] collectively made more than films that didn’t. And we’re not talking a few bucks more — by their count, those in the former category raked in $1.5 billion more at the U.S. box office.”
Movies That Passed the Bechdel Test Made More Money in 2013
Previously. [H/T @_ckck]