"The ad agency Victors & Spoils has created campaigns for some of the biggest brands in the food industry — Coca-Cola, Quiznos and General Mills among them. Until now, what they’d never done was try to figure out how to sell broccoli. Or any vegetables or fruits of any kind. This of course is not unique to Victors & Spoils. Major American advertising agencies tend not to get hired by produce growers to help them market fresh fruits and vegetables. They are hired by large companies making huge profits from processed foods to reach into whatever crannies of the American (or global) public they have not yet connected with."
“Uh oh. Teens are growing tired ofFacebook (FB)andYouTube (GOOG),new research (pdf)shows, a falling-out that has the potential to trigger a wide-ranging effect on retail, fashion, gaming, and other youth-oriented industries.
According to Piper Jaffray (PJC), while Facebook and YouTube are still considered the most important social media destination for teens, their popularity among this fickle demographic has fallen precipitously since this time last year, […]
Why is this a big deal? Teens make up an $819 billion consumer segment, and the social media chatter about brands—positive or negative—is an increasingly large influence on their purchasing decisions. Just over half of all teens polled for the research (53 percent for female teens and 52 percent for teenage males) said social media affects their overall purchasing decisions, a trend that has gained strength in recent quarters.”
“Advertising is based on one thing: Happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing … It’s okay. You are okay.”