black holes and gray matter. in one thousand tangos.

             
“In fact, Karp revealed, if an original piece of content is published to Tumblr, that content is on average reblogged nine times, appears in four Facebook feeds, and five Twitter feeds. So among the 80 million blogs on Tumblr, only between 10 and 15 percent of the content is deemed “original.” The remainder is reblogged — something you can either interpret as the inspiring power of the Tumblr network or the slow death of original Web content.”
Tumblr talks marketing, user franchising, and the power of the reblog | Digital Trends (via elasticself)

(via warrenellis)

Tumblr to Introduce Mobile Advertising to Help Achieve Profit | Bloomberg

The number of people using Tumblr’s mobile product has quadrupled over the past six months, edging closer to the number on the Web and making the project more urgent, [Vice President Derek] Gottfrid said. Tumblr Chief Executive Officer David Karp, who has expressed disdain for typical online display and search advertising, is betting he can achieve profitability simply by getting customers to pay to make their own posts stick out.

The average advertising purchase on Tumblr is now “just under six figures,” said Lee Brown, head of sales. “We expect that the monetization will lead us to profitability this year.”

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